Scuzz ReBranding
Channel / Scuzz / Sky 367
Scuzz TV was in need of new idents that better reflect the music and content of the channel - which plays Rock, Pop-Punk, Light Metal, Nu-Metal and a little Heavy plus Old School music. The challenge was to create a welcoming shop front for Scuzz’s new female viewers without alienating their loyal viewers. They still should be seen as the edgier, more daring channel, but with an appeal to the mainstream. We stuck with the current Scuzz logo, however the channel manager was open to the logo being changed as part of the animation as long as it resolves to the current design in the end. Each member of the animation team created an ident, which work as a set and individually - as you can see!
Abstract By Borham Lee
Field Of Tentacles By Rinat Ashkenazi
Giging By Joseph Lattimer
Beneath The Waves By Kevin Frances
Sci fi  By Simon Williams
The 70s By Simon Williams
Strap and Bug By Joseph Lattimer
Agency / CSC Media Group
Channel / Scuzz / Sky 367
Channel Manager / Alex Herron
Designer / Animators
Kevin Frances, Simon Williams, Borham Lee, Rinat Ashkenazi, Joseph Lattimer

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